Before Power Oil entered the Nigerian market, the level of consciousness on the unhygienic nature of unbranded vegetable cooking oil was significantly low, less focus was placed on the ill health effect of its consumption. People would buy it just because it was cheap paying little attention to other important health factors. But then, it had become like a habit being passed on from generations.
The general perception was that packaged oil which was considered to be healthier, was unaffordable and only meant for the rich within the society. This saw the introduction of Power Oil in a sachet which was sold for N50 amongst other variant sizes. The proposition was not only affordability but also the healthy choice with “Zero Cholesterol”, “Zero Trans-fat” which was first of its kind to be introduced into the Nigerian Market. Nigerians saw the value in this and gradually began to make a gradual switch to the affordable healthy choice.
And it can be categorically pointed out that Power oil championed the movement of availability of affordable healthy cooking oil into the Nigerian market as lots of brands have since sprung up following our trail … The brand can also be best described as a trailblazer in the oil industry, being the first Nigerian cooking oil brand directing it marketing communication efforts towards bringing into the consciousness of the public that imbibing a healthy lifestyle is not only for the rich, everyone deserves to eat and stay healthy irrespective of the Social Economic Class.
We understand the concerns of every mother who strives to provide good and healthy nutrition for her family, we aspire to empower her with pure and healthy products she can trust and depend on.
Through our partnership with the Nigerian Heart Foundation, we undertake many activities like awareness drives, digital campaigns, etc. to inform the masses about the probable adverse effects on health of using unbranded oil. We also inform & educate them about benefits of healthier lifestyle habits such as regular exercise, eating healthy, etc.
Our health drive initiative involves our representatives going from house to house, recording BMI of the consumers and telling them about the health risks associated with obesity. They demonstrate how unhealthy oil can lead to heart blockages and strokes. Apart from these, we organize seminars for mothers to help them make an informed choice about their families’ dietary intake.
We organize Annual Health Camps, providing a platform for free counseling with the doctors. Doctors provide prescriptions based on patients’ health conditions.
In its bid to encourage a healthy lifestyle amongst Nigerians, Power Oil organizes many events like Walk Heart-On, etc.
The 70ml sachet was the first healthy vegetable oil packed in sachet to be introduced into the Nigerian market. This variant conveniently prepares small portion of sumptuous meals for groups such as shallow fries, stir fries, jollof rice & many more.
Another variant of sachet which caters to heavy usage need of consumers as a single serve option and focuses to give a healthier option for loose oil consumers looking for same type of quantity to prepare one time meal.
This is the smallest SKU bottle designed for household use. It is affordable and economical such that a little application caters for a large family repeatedly.
The 1.4ltr bottle was introduced to meet the need of meal occasions of big families. These bigger sizes give consumers a convenient option to plan & store oil for weekly/ monthly needs.
The 2.6ltr bottle was introduced to meet the need of meal occasions of big families. These bigger sizes give consumers a convenient option to plan & store oil for weekly/ monthly needs.