Challenging Cooking Stereotypes: Dads Can Cook Too

Father’s Day: The Power Oil Way

We executed our Father’s Day campaign by asking Power Oil lovers to share a photo with their dad, tell us something great about their dads and stand a chance to win prizes.

We got a lot of entries and wrapped up the whole campaign with an experiential Fathers Day event at Ikeja City Mall and launched our Father’s Day Ovc.

Our ultimate goal was to convey to our audience that the kitchen transcends stereotypes, and the act of cooking is not confined by societal expectations or predefined roles.

We received over 200 incredible digital entries, where participants shared heartwarming stories and images of their dads creating memorable meals.

We also delved deeper digitally by urging our Power Oil Lovers to reveal their dads’ cooking masterpieces.

To boost the campaign, we leveraged content marketing to craft distinctive and relatable material for our audience. We shared amusing kitchen-related dad jokes and highlighted parallels between kitchen appliances and dads.

The campaign fostered engagement, with the most interactive entries winning hampers for deserving dads, resulting in a surge of new social media followers particularly among our male audience who felt a newfound sense of inclusion and appreciation.