Power Oil Makes History as Official Sponsor of MasterChef Nigeria

Power Oil has long been a fixture in Nigerian kitchens, extending its reach to screens through health-focused programming. Now, the brand has made history as official sponsor of MasterChef Nigeria's first-ever edition, one of the country's biggest reality shows. The competition airs on Africa Magic Showcase and Africa Magic Family, with Chef Stone and Chef Eros judging.

As official brand sponsor, Power Oil isn't just chasing screen time with millions of Nigerians and Africans across the continent. It's positioning itself as a partner in showcasing African cuisine to the world, elevating the culinary craft and backing a life-changing ₦73 million opportunity for every contestant in the competition.

Beyond the screen, Power Oil took the experience offline with the launch of the Certified MasterChef Challenge, bringing the audience watching from home into the action. Nigerians cook a range of meals using Power Oil and rally votes toward a top-three finish, earning a spot in a live cook-off for the grand prize. It's a chance for participants to test their culinary skills and show off the creative ways they infuse Power Oil into their cooking.

So far, the challenge has pulled in over 100 entries and more than 31,000 votes, proof it's drawing real engagement nationwide.